The courage to face fear, take initiative, and go where you
have no confidence, on purpose, in order to build it.
Picture this: It’s 1989. A skinny, extra 12-year-old girl with 6-inch bangs in a neon outfit is playing 90’s hip-hop on a boombox while floating on her water bed, just trying to survive middle school.
That’s me—ya girl. Little Judith, aka Judi Booty Fresh and Fruity.
I grew up in the unapologetic 90s, an era that taught me to dream bigger, hustle harder, and embrace my bright colors without apology.
But more importantly, this is who you’re hiring. A girl, born with the last name that would become her legacy, who learned early on that if I wanted something different, I was going to have to do something different.
There was no script, no Prince Charming, no safety net.
I was going to have to take the lead in my life.
So when we work together, you’re not just getting a keynote speaker—you’re hiring that same determined kid from ‘89, still awkward, still extra, still obsessed with boomboxes, still rocking hot pink, still hustling, and still doing things different.
Fast forward to today: The girl who used the verb she was born with to holler at what she wanted in life is now on a mission to teach others how to do the same—by mastering self-leadership and owning her unique story.
The truth is, self-leadership is deeply personal for me. It’s been a tool I’ve used to untether myself from toxic environments, abuse, personal hardship, and professional setbacks. It’s what drives me through all of life’s scrappy “middle school hallways” to the stages where I now empower leaders, teams, and individuals to trust their uniqueness and take bold action.
Life is improv. None of us get a script.
Anything can happen at any time—from the economy to politics, elections to the environment. Things will go up, and things will go down, but you remain constant.
You can always control yourself: how you react, how you respond, and most importantly, what you do next—even in the most dire circumstances.
That is self-leadership. That is what it means to BE.THE.VERB. That is freedom.
And isn’t that what we all really want?
So, let’s HOLLER, shall we?
Here’s what my DM’s look like
after I step off stage…
This looks like it was filmed in ATL! 😉 Saw you speak at PMI Summit on Saturday and you were a highlight of the conference for me. After years of seeing kinda cheesy older guys speak, you were such a breath of fresh air! Or maybe I should say a dope remix of the motivational space. So relevant and relatable. Thank you for speaking to my soul! 😍 #fanforlife
You were absolutely amazing speaking today!! Thank you for being the highlight of my day and such an inspiration!! Im so excited to start your book 📖
Thank you for the best day!!! You are SUCH an inspiration and literally exactly who I needed to hear ❤️ Thank you. Thank you. THANK YOU!
This has been a massively challenging time for our team and you brought back the energy and inspiration we’ve been missing infusing us with motivation and confidence. Thank you! Truly.
Thank you for closing out our Convention on a high. I loved every single second and am ready to #BETHEVERB 😎💕🙏
Thank you JuicePlus and Team for choosing Judi Holler. The storytelling was incredible. Her energy was like lightening. Her analogies made the talking points so easy to understand. The waterconsciousness was fascinating. And her passion was inspiring and over the top FUN! Our entire team left the room inspired, confident and ready to be the verb.