The topic of today’s episode is building Dry Bar and Squeeze with Brittany Driscoll. Judi chats all things marketing and entrepreneurship with marketing maven Brittany Driscoll. Brittany cut her teeth as the marketing director of Dry Bar, guiding the company through their largest period of growth, before becoming the founder and CEO of the up-and-coming massage company, Squeeze. After many mediocre and overpriced massage experiences, Brittany, and some of her closest Dry Bar colleagues, saw an opportunity to create the massage experience they felt was missing in the market. In today’s episode, Judi and Brittany bond over their love for intentional marketing and brand building, as well as the high-performance habits and goal-focused approach that helps them stay disciplined along the magical ride that is entrepreneurship. Building Dry Bar and Squeeze with Brittany Driscoll is a story that will not disappoint!
Today on Yes, And:
- Brittany’s biggest takeaways from her days at Dry Bar
- Cultivating a sense of fun in the workplace
- The genesis of Squeeze: shifting into the massage market
- Why the best leaders emphasize the employee experience
- Brittany’s tips, tricks, and routines that help her stay disciplined
This show is supported by:
- AdvoCare® | Use Code “FeelBetter15”
Resources:
- Get the Fearboss Boss Project Workbook
- Get the print edition goal-focused Possibility Planner OR download it here for FREE
- Check out hausofand.com!
- Get on the waitlist for SPEAKER SCHOOL: https://linktr.ee/judiholler
Connect with Brittany:
- Instagram: @britdrisc @squeeze
- Website: squeezemassage.com
Connect with Judi:
- Book: Fear Is My Homeboy
- Judi on Instagram: @judiholler
- Judi on Facebook: https://www.facebook.com/JudiHollerFanPage
- HAUS of {&} Instagram: @hausofand
- Website: judiholler.com
- Email: hello@judiholler.com
- Check out HAUS of Holler on Amazon for Judi’s favorite products!
This show is produced by Soulfire Productions
Top Quotes:
- “At the heart of marketing, our responsibility is to make people feel something. Sometimes it’s fear, and sometimes it’s something that actually makes people feel good.”
- “Taking the opportunity to create cool moments for people is really what great marketing is all about.”
- “I tell people this all the time: when you are looking for a job, don’t just apply for the job. Think about like seven other things that you can do to make yourself stand out.”
- “If you get to a point where you feel like you’re no longer serving the company, or the company is no longer following you, follow it. It’s okay! Those are hard decisions, but it’s better for the company and it’s better for the team.”
- “Consistency and discipline are probably the two most important factors in entrepreneurship–you can’t just rely on motivation, you just have to keep showing up every single day.”
- “The most successful people are not the ones who are best educated, experienced or well-connected, they are the ones who just keep going.”
- “The value in physically writing things down is such a game changer for your mind. Your brain actually processes things differently when you write them down–not typing them, or using voice memos–but, old-school, pen and paper.”
- “In the morning, before you open up Instagram, email, or whatever you have going on, are you ‘opening up’ with yourself first? The days I ignore the nudge to check in with myself first, I’m different.”
- “I feel like if we all knew, early on, that everyone is just figuring it out as they go, we would all be so much further along in life. We let that fear stop us from pursuing things, so I encourage you to just go for it.”