JH

ARE YOU READY
TO STEP ON STAGE?

Speaker School is an experiential course for you to see, feel, and find the confidence to step on stage and shine. Whether you’re ready to build your speaking business or step on more stages to grow your existing business, Speaker School is for you, for life.

EXPLORE THE SPEAKER
SCHOOL SET LIST

With over 5 hours of video, and an arsenal of templates, resources, and insider knowledge, this is the most comprehensive program for the keynote speaking business on the interwebs.

The Opening Act

Overview: Judi is about to step on stage, open the show, and give you her pro tips on everything she did to build her 7-figure keynote speaking business from the ground up. On the other side of the Opening Act, you will have all the pro tools to master your mindset, craft your message, pitch yourself, generate leads, and go from speaking for free to charging a fee.

In this set:

How to master your mindset, hone your message, and learn how to package your story and experience into a relevant, marketable, and bookable talk.
Build a case for your big idea to help you start or finish your talk and build a pitch around your unique positioning.
Learn what meeting planners look for when booking speakers and the essential elements of building a brand.
How to stop fearing sales and pitch yourself like a boss so you can become a lead generation machine.
Set your speaking fees with confidence while implementing systems to help you scale.

The Headliner

Overview: Judi will walk you through everything you need to know to step on stage confidently. You will learn how to protect yourself with contracts, set yourself up for success on-site, understand audio-visual requirements, prepare for your presentation, travel like a pro, and protect your energy throughout it all.

In this set:

Learn the speaking business contracting process, download dozens of done-for-you templates, receive legal documents drafted by top attorneys, and gain insight on the most important things to consider when you are booked to speak.
How to avoid common onsite pitfalls, prepare your talk for the live or virtual stage, and gather the necessary gear.
Learn how to prepare for your speech while receiving tried and trustworthy performance tips to help you slay the stage like a pro.
How to travel smartly and safely while packing like a pro.
Learn the complex parts of the speaking biz that most don’t discuss so you can assess the tradeoffs and prepare yourself.

The Encore

Overview: Judi teaches you how to keep the momentum going long after you’ve left the stage. You learn the hottest tips to scale, build community, create passive income, and leave a lasting legacy.

In this set:

How to work with speaker bureaus and learn long-term relationship-building tactics to help you build a lasting legacy.
The power of building a team of experts around you so you know who to hire when to hire them, and how to scale strategically without considerable risk.
How to diversify your business and build passive income streams that bring peace of mind.
Learn the long-term mental fitness practices that pay off the most, including insider access to Judi’s rituals, routines, and bespoke goal-focused planning methodology.

When you go on tour with Judi, you’ll receive lifetime access to the following:

5+ hours of core trainings with Judi
A video bank of live call recordings with Judi and top keynote speakers
The $10,000 speech writing framework Judi uses to create each keynote
50+ pages of printable worksheets
VIP access to the lead generation document that single-handedly built Judi’s business
A suite of legal documents drafted by top attorneys
Done-for-you pitching and outreach scripts
An exclusive “Rock The Stage” set list to organize it all
Video access to two of Judi’s signature keynotes with step-by-step performance instruction.
Exclusive access to a private alumni-only LinkedIn business page to connect, build community, and share speaking leads, opportunities, and resources.
Alumni-only access to future events, 1:1 private coaching offerings, and the ability to tap into Judi’s network.

One payment of
$2,999 USD.

Three monthly payments of
$999.00 USD.

Regardless of the option you choose, you receive lifetime access to all program content including any of it’s future updates.
Tickets available with credit card

You got this
Deep breath
Focus
POWER POSE
Almost Time
Up Next
gratitude
Impact
Born for This
Lights Up
Que Music
Energy
Showtime
MOVE
GO
Perform
Shine
Breathe
Smile
IT’S HAPPENING
Centerstage
You Did It
Applause
Applause
Applause

One payment of
$2,999 USD.

Three monthly payments of
$999.00 USD.

Regardless of the option you choose, you receive lifetime access to all program content including any of it’s future updates.
Tickets available with credit card

MEET YOUR INSTRUCTOR

Judi is a Keynote Speaker, Bestselling Author, and Podcaster.

With 10+ years of experience on stage as a self-made keynote speaker, Judi is here to share her roadmap to building a 7-figure speaking business. Each year, Judi speaks on stages around the United States and beyond to audiences of 50 – 50,000, sharing her thought-provoking and captivating keynote speeches. Now, in Speaker School, she’s opening up her playbook to share with you exactly how she did it.

Judi’s professional accomplishments have earned her praise with Forbes and Success Magazine mentions. Additionally, her top 5% on iTunes podcast, “Yes, And” with Judi Holler, highlights her professional improv training as an alumnus of Second City’s Conservatory in Chicago.

Judi’s mission is to use her 10+ years of hard-won speaking experience to further the next generation of keynote speakers.

IS SPEAKER SCHOOL
RIGHT FOR YOU?

This is for you if:

This is NOT for you if:

You want to be a full-time keynote speaker and ready to scale with best-in-class proven methods.

You’re not sure if you want to speak on stage or start a business.

You want to learn the ins and outs of building a profitable, sustainable speaking business the right way vs the “poser nation” way.

You aren’t willing to fully commit and put in the work; this is not a “5 Minutes To Famous” course.

You’re ready to rock out on everything: strategy, sales, marketing, brand building, creativity, productivity, leadership, mindset, and more.

You don’t want real, honest advice from someone who’s been there.

You’re an entrepreneur or founder who’s ready to shine a light on your product or service.

You prefer a stiff, robotic learning environment in rooms that have fluorescent lighting and smell like B.O.

You’re ready to do the work, commit to yourself, and sit front-row at a show that’s worth its weight in gold.

You hate concert puns, aren’t fun, and think you know everything.

This is for you if:

You want to be a full-time keynote speaker and ready to scale with best-in-class proven methods.

You want to learn the ins and outs of building a profitable, sustainable speaking business the right way vs the “poser nation” way.

You’re ready to rock out on everything: strategy, sales, marketing, brand building, creativity, productivity, leadership, mindset, and more.

You’re an entrepreneur or founder who’s ready to shine a light on your product or service.

You’re ready to do the work, commit to yourself, and sit front-row at a show that’s worth its weight in gold.

This is NOT for you if:

You’re not sure if you want to speak on stage or start a business.

You aren’t willing to fully commit and put in the work; this is not a “5 Minutes To Famous” course.

You don’t want real, honest advice from someone who’s been there.

You prefer a stiff, robotic learning environment in rooms that have fluorescent lighting and smell like B.O.

You hate concert puns, aren’t fun, and think you know everything.

CLIENT TESTIMONIALS

"Speaker School isn’t an online course; it’s a competitive freaking advantage. Judi hands you everything but the speaking gig itself. The value of her generous (and hard-won) insights, ideas, templates, and play-by-play walk through one of her signature keynotes is priceless. Pro tip: JOIN NOW (or risk being left in the dust by those who do)."

Shelley Paxton, Former CMO of Harley-Davidson, now Chief Soul Officer and Keynote Speaker

"Speaker School is much more than learning how to be on stage. It’s more than performance tips + tricks. It’s the details. Judi shares everything from breaking down contracts to what to carry in your bag. Yes, Speaker School is for you if you want to speak on stage, and it’s also for you if you want to speak to lead a team more effectively or want more confidence to pitch your products as an entrepreneur."

Jessica Johnson, Stylist | Storyteller | Speaker

"In Speaker School, the depth of information on various topics is invaluable. I view the entire program as an old-school “encyclopedia” where I can go through the program several times and then always refer back to the lessons as my speaker career grows and evolves. Specifically, I loved the speaker fee ranges as your career grows, the consistent theme of mindset, the book recommendations, and just the overall transparency is a breath of fresh air."

Amani Roberts, DJ | Professional Speaker | Author | Professor

"Being on the receiving end of Judi’s energy and having her as a coach and mentor is like having a personal cheerleader, in sequins, always pushing you to get out there and make stages happen for yourself. I would leave our live calls feeling like I could run a marathon without training. This was definitely one of my favorite courses I’ve ever participated in!"

Maddison Ciccone, SoulCycle Instructor | Podcast Host | Speaker | Coach

"I invested in speaker school not because I want to be a professional speaker full-time but rather to uplevel my skills in my role as an SVP at the Boston Red Sox. I speak in public regularly at events, conferences, and meetings, and I wanted to enhance and improve my skill set intentionally. Investing in this course has helped me be more intentional about my stage presence, the content I create and deliver, the importance of rehearsing, technical checks, and much more."

Carrie Campbell, Senior Vice President, Boston Red Sox

Grab a
Backstage
Pass!

The Speaker School investment is $2,999 USD, which gives you lifetime access to all program content including any of its future updates.

There is a payment plan option available, which consists of three monthly payments of $999.00 per month. Regardless of the option you choose, you can grab a ticket using a credit card.

One payment of
$2,999 USD.

Three monthly payments of
$999.00 USD.

Regardless of the option you choose, you receive lifetime access to all program content including any of it’s future updates.
Tickets available with credit card

FAQ’S

WHERE CAN I FIND A COURSE OUTLINE?

You can click HERE for a full course outline.
HOW DOES THE COURSE WORK?

Speaker School is a fully virtual on-demand course. The program content is split up into three (3) set lists (our wording for modules), each of which contains pre-recorded video lessons and worksheets to get you working on your speaking business in real-time.

Each month, Judi Holler will also host a live call via Zoom where she’ll answer your questions in real life and/or be joined by her favorite rockstar keynote speaker’s in the industry to discuss the set list content in more detail. All live calls are recorded and will be shared inside the course platform in case you can’t make it live.

Do note that Speaker School is self-guided with the exception of Judi Holler’s live calls, so you’re able to take the program at your own pace, and you get lifetime access to everything. We understand that life gets hectic, so if you fall behind or need to leave the show for a bit, that’s OK – we’ll be here to support you!
WHAT IF I NEED HELP AS I’M GOING THROUGH THE COURSE?

The best place to receive support throughout the program is inside the course platform, it’s here you can ask questions, find resources, and receive feedback from our roadies and even Judi Holler herself. Our roadies are also available to assist at speakerschool@judiholler.com.
ARE THERE DISCOUNTS AVAILABLE?

We do not have discounts yet have made a payment plan option available.
HOW DO I KNOW SPEAKER SCHOOL IS RIGHT FOR ME?

Speaker School is perfect for someone who wants to become a full-time keynote speaker and for existing founders who want to build, scale, and shine a light on their existing businesses with best-in-class proven methods.

As long as you want to learn the ins and outs of building a profitable, sustainable speaking business this is the right program for you! Just be sure you’re ready to put in the time to commit to a fun (and sometimes challenging) program because we know all good things take time.
IS JUDI REALLY GIVING AWAY HER KEYNOTE?

Yes! Judi’s signature keynote, Everyday Improviser, was built with the methodology and trademarked framework taught in speaker school. Judi hired and worked with a private coach to build this speech and is going to walk you through it with step-by-step video instruction so you can see how she did it + learn how to put the course content into action so you can build your own killer keynote.
WHAT IS YOUR REFUND POLICY?

At this time there are no refunds but plenty of high vibes and dope content that is worth it’s weight in gold.