- Your Personal Brand is EVERYTHING! Bottom line, you are always selling something and since everyone Google’s everything, first impressions are often made online. You create your brand by sharing what you are most passionate about.
- EVERYONE can be a brand – Take control of how you are percieved. If no one can find you online and can only find selfies of you on Facebook, half cranked from a trip to Cancun, you’re in trouble. “If you are not branding yourself, you’re letting the world brand you.” – Marie Forleo
- Entrepenuer vs. Employee – If you own your own biz, personal branding is everything! If you are an employee, it’s still critical, it can create job security and help you stand out from the pack. Just make sure you are not violating any company policies.
- It’s all about the PEEPS – This is old school but it works! Nothing beats the power of networking with people. So put down your phone and look up!
- Get Clear – What inspires you? What are you working on? What do you value? Also, what ideas, photos, and messags will you NOT share? “It’s not so much about what you sell … it’s about what you stand for!” – Marie Forleo
- Claim Yo’ Domain – Based on the level you want to play at, you have a ton of options … a website, a blog, Facebook Pages, Twitter, Instagram. Pick the platform that works for you based on your goals.
- Share what you Love – Think about what you want to be known for. What ideas you most want to share with the world. If you create things, share your work and your process. Oh and don’t forget to share other people’s work you admire!
- Keep it Fresh – As you grow and evolve out there in the world … make sure to update your social media photos, freshen up that LinkedIn profile, write an updated bio, polish up that resume, dress like you mean it, read books … whatever it may be for you!
HOLLA! Back,
Judi
Credits: Marie Claire Magazine and Marie Forleo.
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